The Walking Critic becomes one of Australia’s top travel influencers 🌴

Celebrating a surge in readers for The Walking Critic and a benchmark 500,000 readers a month, The Walking Critic has become one of Australia’s most influential travel writers and reviewers.

And guess what? The audience and numbers keeps on growing!

The Walking Critic was the brain child of award winnning writer, entrepreneur, travel writer and cruise expert, Kevin Bailey. He invented this nickname or “nom de plume” many years ago, when as a journalist and magazine editor, Kevin wanted to explore more topics and ideas off his natural beat. What began with the odd review has now morphed into a regular read for some loyal followers and fans. 

Today, The Walking Critic is ranked in the top 1% of reviewers on Trip Advisor and Google. However, it is on this website where people turn to for the Kevin’s detailed, humourous and professional reviews. 

“I have been in travel and media since 1987,” Kevin said. “I have had a huge experience spanning decades working with some of the top airlines, hotels, and restaurants worldwide. In some instances, I have been their leading sources of sales and revenue.” 

Main focus on promoting hotels, cruise ships and resorts

When asked what makes him different, Bailey smiles, “I am a real travel expert, not some good looking model sporting skimpy swimwear and tats. Most of those guys and girls are really just selling themselves, not the destinations or products. When it comes to my role as a reviewer, I take it very seriously. Almost forensically. I am focused  on the hotels and resorts I review, because they are the products, not me.

Besides, could you image me in skimpy underwear. No one would ever go on holiday!”

The Walking Critic is currently completing a huge number of reviews on Bali and Singapore. However, there are big plans for upcoming visits to Thailand, Vietnam and Sri Lanka, as well as reviewing more cruise ships. On top of this, The Walking Critic will start to publish regular op-eds (opinion editorials) on a broad range of topics like world politics, shopping trends, fashion, style and yes, travel destinations and trends.

If you want to know more about the surge in readers for The Walking Critic, email me your thoughts. I’d love to chat any time.